Marketing and Sales
Our resources will help you grow your brand and boost sales. From social media strategies to selling online, we can help you find new customers and new markets.
Advertising & Promotion
4 resources-
Advertising: The basics
Guide 15 min read
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Branding: The basics
Guide 21 min read
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An introduction to pay-per-click (PPC) advertising
Video Tutorial 13 min watch
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Advertising channels for small businesses
Guide 12 min read
Digital marketing
8 resources-
Finding new customers with digital marketing - a route map
Guide 21 min read
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How to run an SEO Audit on your website
Guide 12 min read
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Artificial Intelligence (AI) – the basics
Guide 12 min read
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Understanding SEO keywords
Video Tutorial 9 min watch
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How to create an effective email marketing strategy
Video Tutorial 9 min watch
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How to choose an email marketing platform
Guide 13 min read
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Build a digital marketing plan
Video Tutorial 11 min watch
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AI Search Optimisation: A practical guide for small business owners
Guide 20 min read
Sales
7 resources-
Alcohol Wholesaler Registration Scheme (AWRS)
Guide 3 min read
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Importing: The basics
Guide 8 min read
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Exporting: The basics
Guide 10 min read
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Sales channels: Your options
Guide 13 min read
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Selling: The basics
Guide 17 min read
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Stock control
Guide 4 min read
Social media
5 resources-
Quick fixes to up your Instagram game
Guide 4 min read
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Should my business be on Instagram?
Guide 5 min read
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An introduction to LinkedIn
Video Tutorial 10 min watch
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An introduction to Facebook
Video Tutorial 11 min watch
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An introduction to TikTok & Instagram Reels
Video Tutorial 10 min watch
Planning & market research
6 resources-
Marketing on a budget
Guide 16 min read
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Finding new customers with digital marketing - a route map
Guide 21 min read
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Write a marketing plan
Guide 10 min read
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Market and customer research
Guide 7 min read
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Digital tools & techniques to identify customer trends
Guide 5 min read
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Easy competitor research
Guide 10 min read
Selling online
7 resources-
E-commerce and selling online: The fundamentals
Guide 8 min read
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An introduction to online marketplaces
Guide 12 min read
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Using digital platforms to sell and deliver your services
Guide 5 min read
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An introduction to social commerce
Guide 10 min read
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Guide to selecting an online booking system
Guide 18 min read
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First steps to setting up Google Analytics for your ecommerce business
Guide 16 min read
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Chasing quick wins? Your online store might be the next digital ghost town
Article 4 min read
Customer engagement
3 resources-
Responding to customers online
Guide 5 min read
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Managing online reviews
Guide 12 min read
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Customer relationship management (CRM) systems
Guide 6 min read
Marketing analytics
2 resources-
An introduction to Google Analytics
Video Tutorial 11 min watch
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6 key Google Analytics metrics for ecommerce businesses
Guide 9 min read
Websites
6 resources-
An intro to sustainable web design
Guide 5 min read
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Web design: Best practice
Guide 5 min read
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Making your current website more sustainable
Guide 7 min read
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Planning your first business website
Video Tutorial 9 min watch
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An introduction to customer service channels for ecommerce businesses
Guide 15 min read
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Build your own website
Guide 11 min read
Other resources
2 resources-
Building your brand
Guide 4 min read
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How to build your brand
Video Tutorial 13 min watch