Marketing and Sales
Our resources will help you grow your brand and boost sales. From social media strategies to selling online, we can help you find new customers and new markets.
Planning & market research
5 resources-
5 ways you can gain insights from online competitor analysis
Guide 10 min read
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Finding new customers with digital marketing - a route map
Guide 21 min read
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Market and customer research
Guide 7 min read
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Marketing on a budget
Guide 16 min read
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Write a marketing plan
Guide 8 min read
Selling online
7 resources-
Action plan for managing your new online platform
Guide 5 min read
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An introduction to online marketplaces
Guide 12 min read
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An introduction to social commerce
Guide 10 min read
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E-commerce and selling online: The fundamentals
Guide 8 min read
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Selecting a platform to run online classes
Guide 7 min read
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Using digital platforms to sell and deliver your services
Guide 5 min read
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Web design: best practice
Guide 5 min read
Websites
13 resources-
An intro to sustainable web design
Guide 5 min read
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An introduction to Google Analytics
Video Tutorial 11 min watch
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An introduction to Google Tag Manager and collecting data
Guide 13 min read
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An introduction to Looker Studio for small businesses
Guide 13 min read
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Business blogging in a nutshell
Guide 4 min read
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Designing & building a sustainable website
Guide 5 min read
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First steps to setting up Google Analytics for your ecommerce business
Guide 16 min read
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Making your current website more sustainable
Guide 7 min read
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Planning your first business website
Video Tutorial 9 min watch
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Popular Web Builder Tools
Guide 8 min read
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Understanding SEO keywords
Video Tutorial 9 min watch
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Upgrading your website – a checklist of what to consider
Article 0 min read
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What is Google Analytics 4 and should I set it up for my website?
Guide 6 min read
Digital marketing
8 resources-
Artificial Intelligence (AI) – the basics
Guide 12 min read
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Finding new customers with digital marketing - a route map
Guide 21 min read
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How to choose an email marketing platform
Guide 13 min read
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How to create an effective email marketing strategy
Video Tutorial 9 min watch
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How to make a podcast for your business in 11 simple steps
Article 6 min read
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How to run an SEO Audit on your website
Guide 12 min read
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Objectives & results – top 5 tips from an expert
Article 2 min read
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Search engine optimisation (SEO)
Guide 6 min read
Social media
5 resources-
An introduction to Facebook
Video Tutorial 11 min watch
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An introduction to LinkedIn
Video Tutorial 10 min watch
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An introduction to TikTok & Instagram Reels
Video Tutorial 10 min watch
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Quick Fixes to Up Your Instagram Game
Guide 4 min read
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Should my business be on Instagram?
Guide 5 min read
Advertising & Promotion
3 resources-
Advertising: the basics
Guide 26 min read
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An introduction to pay-per-click (PPC) advertising
Video Tutorial 13 min watch
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Branding: the basics
Guide 21 min read
Customer engagement
2 resources-
Managing online reviews
Guide 12 min read
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Responding to customers online
Guide 5 min read
Sales
7 resources-
10 Point Plan: The winning pitch
Guide 5 min read
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Alcohol Wholesaler Registration Scheme (AWRS)
Guide 3 min read
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Exporting: The basics
Guide 10 min read
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Importing: The basics
Guide 8 min read
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Sales channels: your options
Guide 13 min read
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Selling: The basics
Guide 17 min read