Online Tutorial

An introduction to Facebook

In this video tutorial, we explore Facebook, the world’s largest social media platform, and how your business can use it effectively. Learn the basics of the Facebook algorithm, how to optimise your business page, and tips for creating engaging, impactful content.

In this section

Video Tutorial 11 min watch

We’ll cover:

  • The importance of a Facebook business page and how to set one up.
  • Insights into why posts often get low reach and engagement—and how to change that.
  • Strategies to make your content resonate with your audience and leverage features like Stories, Reels, and Facebook Live.

Please visit our YouTube channel to view the transcript and to watch with captions.

Last updated: 17/11/2025