The way people search is changing. Theyʼre no longer just typing — theyʼre talking. They speak to their phones, voice assistants, and when they do type, itʼs in a natural, conversational way.
While Google is still the dominant search engine, itʼs no longer the only player. Your customers are using the platforms they prefer — and this session will help you show up wherever theyʼre searching.
The answers your customers see are being pulled from somewhere. This session teaches you how to optimise for that somewhere — across Google, Bing, AI tools, voice, and social platforms.
Youʼll follow a logical process designed to boost your digital visibility, increasing your chances of showing up at the right time, in the right place, with the right content.